Humphreys, Chairman and Chief Executive Officer of Delta Apparel, Inc., commented, "It’s truly exciting and rewarding to see our Salt Life brand expand into new markets outside of the Southeast and grow into a comprehensive lifestyle brand with fans across the country and internationally.
#Salt life professional#
Salt Life’s growing brand ambassador team includes numerous professional athletes and influencers in the fishing, surfing, diving, and music worlds. Salt Life also offers omnichannel consumer engagement through its YouTube channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes Above & Below: a Salt Life Podcast as well as charter captain, dive instructor, and surf instructor directories. In addition to its expanding branded retail footprint, Salt Life products are also available to consumers at and in surf shops, specialty stores, department stores, and sporting goods retailers across the United States as well as international and island destination locales. From its founding in 2003 by avid watermen from Jacksonville Beach, Florida, the brand has grown into the ocean lifestyle category leader through its embrace of all who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Times, May 28, 2023) highlighting the brand’s origins and trajectory into a lifestyle brand with a consumer base stretching across the United States. Salt Life was recently the subject of a feature article in the New York Times (Maggie Lange, Salt Life Is Coming to a Beach Near You, N.Y. We plan to continue to invest in retail and expand our now nationwide footprint." Our retail locations have proven to be valuable touchpoints for both existing and new Salt Life customers and a key component of our omnichannel offering. The new Long Branch location provides a great in-store experience and another opportunity for Salt Life enthusiasts in the Northeast to engage with our brand.
#Salt life update#
Further, any forward-looking statements are made only as of the date of this press release and we do not undertake publicly to update or revise the forward-looking statements even if it becomes clear that any projected results will not be realized.Salt Life President Jeff Stillwell commented, "We continue to see exceptional interest in Salt Life across the Northeast, with consumers in New Jersey, New York and adjacent states consistently among the most active purchasers on our eCommerce site. Accordingly, any forward-looking statements do not purport to be predictions of future events or circumstances and may not be realized. These risks and uncertainties are described from time to time in our reports filed with the Securities and Exchange Commission. Forward-looking statements are also subject to a number of business risks and uncertainties, any of which could cause actual results to differ materially from those set forth in or implied by the forward-looking statements. These are based on our expectations and are necessarily dependent upon assumptions, estimates and data that we believe are reasonable and accurate but may be incorrect, incomplete or imprecise. Statements and other information in this press release that are not reported financial results or other historical information are forward-looking statements subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995. Most recently product is being seeded in retailers in California and Hawaii and is receiving a great response from consumers.” Delta Apparel also developed and launched an online store at which has experienced exceptional growth.
During this time Salt Life has also expanded geographically from a nearly exclusive Florida brand to now having products available to consumers in over 1,500 retail doors from Texas up the coast to the Northeast.
Since becoming the exclusive licensee for Salt Life apparel and other categories in 2011, Delta Apparel has broadened its core consumer appeal by developing authentic and compelling products that cater to a host of ocean and beach enthusiasts. “This continues our strategy of building lifestyle brands that can take advantage of our creative capabilities, vertical manufacturing platform and international sourcing competencies. Humphreys, Chairman and Chief Executive Officer.
“The Salt Life acquisition opens up another exciting chapter in the history of Delta Apparel, Inc.,” commented Robert W.
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